For years, I chased every “proven” formula, trying to grow a business that looked successful on the outside. But the more I followed trends, the further I drifted from the work that actually mattered. Once I built a strategy rooted in my strengths, everything shifted — confidence, clarity, and clients who truly aligned.
Now, I help entrepreneurs do the same: refine their offers, simplify their systems, and create a business that feels like them. Because success isn’t about doing more — it’s about doing what’s right for you.